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Serena Williams, Durant, Rapinoe invest in Venus’ disease-driven superfood brand

Some of world’s top professional athletes, including Serena Williams, Kevin Durant, Megan Rapinoe and Reilly Opelka, contributed in an investing round closed by Venus Williams’ superfood brand Happy Viking. After the closing of the investment round, Venus Williams reacted on Instagram.

“What a team of investors!! It’s inspiring to see so many incredible game changers join this superfood journey with us. We’ve only just begun,” Venus Williams wrote.

About the Venus Williams’ superfood brand

According to a new press release, Happy Viking describe themselves “as a leading Superfood Nutrition brand created by tennis champion Venus Williams.

Happy Viking offers 100% plant-based, complete meal shakes with 20g protein, 1 cup fruits & vegetables, 1 billion probiotics & prebiotics, 60+ superfoods, vitamins & minerals, ancient grains, electrolytes, dha omega-3, mct oil, fiber, and more.

After being diagnosed with an autoimmune disease in 2011, Venus became deeply passionate about plant-based nutrition and spent years developing better foods to improve her body and mind. She created Happy Viking “to give everyone the opportunity to be healthy, feel good, and live their dreams”.

The most prominent promoter of the brand is its creator, Venus Williams. “When I was diagnosed with Sjogren’s Syndrome, I became obsessed with doing research and exploring superfood ingredients that helped with my recovery.

I would experiment with different recipes until I found a combination that tasted great, improved my health and allowed me to get back to tennis. I’ve seen first-hand what the benefits of adopting a plant-based diet has done for my body and performance.

With Happy Viking, I want to give everyone the opportunity to be healthy, feel good, and live their dreams. I’m so excited to have these other world-class athletes on board to support our mission!” said Venus Williams, Creator of Happy Viking.

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